Traceability

Following each product from the alpaca fiber to the finished garment.

Durability

Encouraging customers to buy fewer, higher-quality pieces designed to last for years.

Animal Welfare

Working with annual shearing practices that respect alpacas, llamas, and vicuñas. "Baby Alpaca" refers to the fineness of the fiber, not the age of the animal.

Natural Fibres

Using biodegradable natural fibers such as baby alpaca, llama, vicuña, silk, and merino.

Natural Colours

Offering undyed collections that reduce the need for dyes, saving water, energy, and chemicals.

Packaging

Using recycled paper, biodegradable materials, and compostable bags.